This was a project that originally began as a request for a new logo design and quickly expanded to include a complete re-design of printed materials, shop signage, window graphics and event display banners.

Local cycling shop, Hatfield Cycling Hub, had recently changed its name and wanted a logo that indicated they did more than sell bicycles and in fact also offered servicing, bike fitting and was also a coffee shop. The logo needed to be clear enough to stand out on a busy through road that had little in the way of footfall and was away from the usual cycle routes.

The answer was to use a typeface that was large and bold. By doing so we were able to accommodate their requested text within the logo without it being too small on the signage. To reinforce the shop’s key business we developed icons that could be used when the logo had to be reduced. These proved to be a useful device for the window graphics and across the printed materials.

Signage and printing: Phillips Digital