Cambridge Weight Plan

| ,

Share this project

Over a two-year period we worked with local Cambridge Weight Plan (CWP) consultants to produce bespoke marketing materials where they required a more personal approach than what was available to them through the franchise.

The main focus of our work was the studio photo shoots for CWP consultants wanting to use their own images to promote the product, especially as many had been on the programme themselves. And while there was a broad base of imagery available to them, with us they were able to create something different from the usual stock photography.